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Anything but Cute – ADAM ROCKS on Vine


Rüsselsheim. Anything but cute is the slogan for the print, TV and online advertising campaign for the new Opel ADAM ROCKS. It describes the attributes of the new addition to the ADAM family – masculine and adventurous ...

Anything but cute: Opel launches advertising campaign for ADAM ROCKS


Rüsselsheim. Since the spring, Opel has been creating a lot of attention with free-spirited commercials and adverts based on the slogan “Umparken im Kopf” (“Change your mind”) ...

Mini-Crossover on Road to Success: New Opel ADAM ROCKS


Rüsselsheim/Riga. The ADAM family is growing: as an adventure-loving open-air car, a stylish trendsetter and an individualization champion, the new Opel ADAM ROCKS plays many roles perfectly ...

The Right Soundtrack: New ADAM ROCKS Excels in Acoustic Lab


Rüsselsheim. The countdown has begun: in less than two months’ time the new ADAM ROCKS will start rolling into Opel dealerships. From late September, Opel’s mini crossover will offer a zest for adventure and open-air driving fun at prices starting from just 15,990 ...

Adventure Calls: Opel ADAM ROCKS at Dudenhofen Test Center


Rüsselsheim. Recently it captivated visitors to the Auto Mobil International (AMI) show in Leipzig, and now in just a few days it will be available to order: the Opel ADAM ROCKS is ready to roll! ...

ADAM ROCKS About To Roll: Opel Makes Tough ADAM Reality


Rüsselsheim. Cool and tough, chunky and funky: ADAM ROCKS combines the joy of driving under an open sky with all the fun of an adventure-loving mini-crossover. Making its world debut at next month’s Geneva Motor Show ...