Press Releases


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Double Success: Opel ADAM and IntelliLux LED® Matrix Light in the New Astra Win at “Best Cars 2016” Readers’ Choice Awards


Rüsselsheim/Stuttgart. Opel bring home two prizes at the 40th “Best Cars” readers’ choice awards conducted by magazine auto motor und sport. The trendy Opel ADAM cruised to an overall success in the mini-car category with 26 percent of all votes...

Unique: New ADAM family freely configurable right up to the smallest detail


Rüsselsheim. From now on, everything is possible with the ADAM and ADAM ROCKS with unlimited configurations to choose from. It is no longer a pre-requisite to have one particular trim. The bold lifestyle car already shone with almost endless individualisation possible...

S for Sports Star: New Opel ADAM S Debuts at Paris Motor Show


Rüsselsheim. The new sports star of the ADAM family is called ADAM S and will debut at the „Mondial de l’Automobile 2014“ in Paris from October 4 to 19. A concept version of the ADAM S was presented at the Geneva Motor Show ...

New Opel ADAM ROCKS Ready to Roll in Ireland


The ADAM family is growing: Later this year Opel Ireland will introduce a sibling of the stylish ADAM, with an adventure-loving open-air car, the ADAM ROCKS. Arriving in Ireland in October, the ADAM ROCKS features an...

Opel ADAM ROCKS at the Dudenhofen Test Centre


With its broader muscular stance, distinctive body cladding and an electrically folding swing top canvas roof, the all new Opel ADAM ROCKS is certainly a car that’s not afraid to break from the mould ...

Opel with OnStar Connectivity: All-Round Vehicle Services Solution


Geneva/Rüsselsheim. Opel launches the next level of vehicle connectivity at the Geneva Motor Show. At today’s press conference, Opel CEO Dr. Karl-Thomas Neumann announced the introduction of OnStar. “OnStar and Opel will make driving in Europe safer and more confident from 2015,” said Neumann...

New Opel ADAM S Ready for Lift-off


Geneva. Opel has today unveiled a seductively sporty ADAM one day ahead of the Geneva Motor Show. The ‘ADAM S’ is a close to production performance hatch with a 1.4-litre Turbo ECOTEC engine, sports-tuned suspension ...



Rocking up to next month’s Geneva Motor Show is Opel’s funky urban mini-crossover the ADAM ROCKS. The latest edition to Opel’s city chic ADAM range was previewed as a concept at the 2013 Geneva Motor Show ...

Opel ADAM’s new petrol turbo engine to premiere in Geneva


Opel’s urban trend-setting car, the ADAM, is due to receive a brand new all-aluminum 1.0 litre Turbo petrol engine that delivers CO2 emissions of just 99 g/km. The engine will come in two configurations ...

Ultra-modern Recycling: Opel ADAM Saves Raw Materials and Energy


Rüsselsheim. According to the EU End of Vehicle Life Directive, 85 percent of every new vehicle must be recyclable. And this guideline will become even more stringent: from 2015, 95 percent of all new vehicles’ overall weight must be recyclable. Opel is ideally equipped to meet this strict directive ...



It’s nearly that time of year again, time for the mistletoe and presents but this year Opel’s Lifestyle Collection has made it easy to put some variety under the Christmas tree with items such as the all new ‘Little ADAM’ racer ...

Opel First in Class with Talking Car


As if the ADAM’s multi-million configurations weren’t headline-grabbing enough, Opel has revealed that it will be the first car in its class that drivers can hold a conversation with, allowing them to give voice commands and receive a verbal response from the car itself ...

Valentino Rossi is new brand ambassador for Opel ADAM


Rüsselsheim/Milan. Valentino “Vale” Rossi is the new brand ambassador for the chic urban small car Opel ADAM in Italy ...

Lightning-fast start for Opel ADAM: Over 20,000 orders and counting


Rüsselsheim. Just one week after the Opel ADAM market launch, orders from all across Europe for the chic, urban car have already exceeded 20,000 – with most of them placed in Germany ...

Official Start of Production for Opel ADAM: Lifestyle and Innovations “Made in Eisenach”


Eisenach/Rüsselsheim. Big venue for a small car: today Opel celebrated the official start of production of its new lifestyle small car ADAM in the Eisenach plant. Many special guests came in honor of the ADAM ...

Double win for Opel: ADAM and Ampera awarded “Auto Trophy”


Rüsselsheim/Duesseldorf. Opel has scored a resounding victory in the 25th “Auto Zeitung” readers’ choice awards. The new chic, urban ADAM conquered their hearts and won the popular “Auto Trophy” in the city car segment ...

Opel ADAM Set to Conquer the Fashion Capital of the World


Opel’s new baby, the ADAM is set to take Paris by storm next month when it makes its global debut in the fashion capital of the world, at the “Mondial de l’Automobile” (September 29 to October 14, 2012) ...

The all-new Opel ADAM is Revealed


With the all-new ADAM, Opel is entering the A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited level of personalisation, making each ADAM unique ...