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‘Never Say Never’ Drives GMC’s Super Bowl XLVI Activities

Brand’s activities around The Big Game more extensive than ever

2012-01-30

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DETROIT – GMC will have more than 500 vehicles on display and driving around Indianapolis during among its activities during Super Bowl XLVI Week:

Never Say Never Moment of the Year

By voting on the GMC Facebook page or at www.NFL.com/GMC, football fans have had the opportunity to help decide the “2011 GMC Never Say Never Moment” from five finalists selected earlier this month. A winner will be announced during the first-ever “NFL Honors” awards show on NBC the night of Feb. 4.

In 2011, wide receiver DeSean Jackson was the inaugural winner for the improbable 65-yard punt return he made in a comeback win late in the season.

“Jackson’s big play perfectly demonstrated the Never Say Never attitude that drives the NFL’s best players and our designers and engineers alike.” said Craig Bierley, GMC Advertising and Sales Promotion director. “All five of this year’s candidates have proven they are equally deserving, but only one can win.”

Fans who vote for their favorite performance will also be eligible to win a new 2012 GMC vehicle of their choosing.

NFL Experience

GMC will be the presenting sponsor of the 20^th edition of NFL Experience, pro football’s interactive theme park, taking place at the Indiana Convention Center from Friday, Jan. 27- Saturday, Feb. 4. The NFL Experience features activities for football fans of all ages and appearances by more than 100 current and former NFL players.

Included is a “time splice” feature that uses a multi-camera array to capture video of a participant diving for a football or tackling a friend in front of a stadium backdrop. A computer program sequences the images to create a 3D-like animation that can be posted to Facebook or Twitter.

Visitors can test their skills by participating in a variety of interactive attractions including "Quarterback Challenge," a passing accuracy game and "Extra Point Kick," a field goal kicking game.  Kids ages 6-12 can participate in the NFL PLAY 60 Youth Football Clinics at the Clinic Field to engage in non-contact, continuous action while learning lessons in teamwork.  The Vince Lombardi Trophy will be on exhibit, along with all 45 Super Bowl rings. 

Additionally, attendees will have an opportunity to create a video calling play-by-play of a Never Say Never Moment with announcer Mike Tirico and win prizes including autographs and signed memorabilia. The NFL Experience will also host youth football clinics throughout the week and NFL Play 60 Kids’ Day on Wednesday, Feb. 1.

Community Outreach

GMC will host a Hispanic youth event at the Hawthorne Community Center, which will feature an NFL player as a guest host and include free footballs and athletic bags for children in attendance.

At the local Circle Center shopping mall, fans will be able to test their skills with a virtual NFL quarterback and compete for performance-based prizes. Quarterback Cam Newton will make a guest appearance.

About GMC

GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain smaller SUV and Acadia crossover.  GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market.  Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.