Share ThisPhoto
This summer the new Opel Meriva will play the leading role in the first 3-D theater advertising spots made by an automobile manufacturer with the same polarization technique used for the award-winning Avatar movie.
Media 
Europe
Follow Us
New Opel Meriva Plays Leading Role in First 3-D Auto Ad
2010-06-29
- Flexibility champion stars with Shrek 4 and Toy Story 3 this month
- Already 40,000 orders received in Europe
Rüsselsheim. The new Opel Meriva will play the leading role in the first 3-D theater advertising spots of an automobile manufacturer. Beginning this month, a 60-second spot will be screened just before the new, blockbuster Shrek 4, or Toy Story 3, both also in 3-D. Though the flexibility champion may appear just beyond reach on the screen, they are ready for test drives at Opel dealers now – more than 40,000 orders have been received for the monocab so far.
The FlexDoors concept on the Meriva creates extra space because the rear door is attached to the C-pillar, allowing more room to enter and exit the car, compared with conventional doors. The idea to produce an advertising spot in 3-D was born in an effort to highlight that advantage. In the advertisement, the doors open up to embrace the audience in 3-D. The exclusive characteristics of the new monocab will be shown to movie-goers in Germany and The Netherlands throughout the month of July. The animated films were chosen, because the new Meriva is a perfect choice for families.
In addition, select electronics stores in Germany, will be demonstrating the 3-D effects of their products with the new small monocab ad spots starting July 5. Those who cannot wait for the movie experience can view the advertisement on opel-meriva.com.
The spots for the internet, theater screens and at the electronic stories all use different technical methods to achieve the 3-D look. While the internet spot uses a classic 3-D style, the spot produced for theaters was made with the same polarization technique that was used for the award-winning Avatar movie. To experience the 3-D effect, viewers need to use different glasses. Glasses needed to view the internet spot can be ordered from Opel.
“The Meriva 3-D special is one further way we can show off the incredible creativity of the Opel brand. We wanted to introduce such an innovative vehicle as the new Meriva in an equally innovative way,” says Michael Hartwig, Executive Director, Brand Marketing for Opel/Vauxhall.
The second generation small monocab with its distinctive design and many innovative features has become popular in the few weeks that it has been in showrooms. For its ergonomic concept – which consists of FlexDoors, the certified Ergonomic Front Seats, FlexSpace seating system and the integrated FlexFix bicycler carrier – the new Meriva was the first vehicle to receive a seal of approval from independent back experts, Aktion Gesunder Rücken e.V. (AGR).
