Rüsselsheim. Dr. Karl-Thomas Neumann is the digital CEO of the automotive industry. He has been active on Twitter for three years already and at the end of February, he joined LinkedIn. Less than six months later, he has already attracted more than 10,000 followers on this platform. On average 55 new people decide to follow him every day. As a member of the LinkedIn Influencer program, introduced by the world’s leading professional networking website limited to 500 participants, Neumann gives regular insights into industry trends, his personal career path and the latest developments of the Opel brand. His contributions have been viewed around 80,000 times; his latest article on his three years as a digital CEO has been read more than 21,000 times.
“The great response shows me how important it is to be present in the digital arena. The various channels give me the opportunity of reaching out to numerous people that I would normally have difficulty getting in touch with,” explained Dr. Karl-Thomas Neumann. “LinkedIn plays a key role for Opel. The biggest professional network in the world with more than 400 million members is the ideal platform for me to present our company as an attractive and approachable employer.”
Apart from LinkedIn, his short messages on @KT_Neumann and his YouTube video cast the Opel CEO now also uses XING to reach out to his audience. Additional updates on the latest products and news from the company is also made available on other social media channels such as the Opel-Blog or Facebook. People looking to get to know a completely different side to Dr. Karl-Thomas Neumann can now follow him on Instagram where he presents his activities in mountain biking or running.