The ASTRA EXPERIENCE is a multi-media app that intuitively leads users to the topics that interest them the most. There are three main sections, covering Opel history and tradition, the new Astra and the Monza Concept. The contents of these three parts are intertwined. The user simply swipes across the screen, scrolling through the pages horizontally. After the first pictures and videos of the new Astra come details on efficiency, connectivity, comfort and safety. Hotspots on the pictures or info-points on the pages say, “Tap me to see and read more”. So the user can keep going deeper into the material to take a closer look at pictures, graphics and videos.