Rüsselsheim. Opel Group CEO Dr. Karl-Thomas Neumann will expand his social communication activities to LinkedIn. As a member of the influencer program limited to 500 participants worldwide, Neumann will give a monthly insight into industry trends, his personal career path and his motivation to put Opel back on the path to success. The Opel CEO is already a regular contributor on social media channel Twitter and is also active with his Youtube-Videocast.
“LinkedIn is the biggest professional network in the world with over 400 million members. I am truly delighted to be part of the LinkedIn influencer program and look forward to sharing my experiences on Opel’s comeback with experts and executives. I can also promote Opel as an interesting employer,” said Neumann.
LinkedIn has increasingly become a contact and knowledge platform in recent months. Neumann’s digital commitment to this channel is further proof of the approachability of the brand and seamlessly fits in with Opel’s social media and human resources activities. The Rüsselsheim-based carmaker is once again exploring new paths in talent acquisition and digital positioning of the CEO. Opel recently announced a strategic partnership with the innovative mobile online recruiting platform Truffls.