Rüsselsheim. Opel Group CEO Dr. Karl-Thomas Neumann sets new standards in digital approachability with his social CEO communication on Twitter. In his first tweet, Neumann promised to keep his followers up to date on Opel and the biggest comeback in the automotive industry. After almost two years, he has now surpassed the 10,000 follower mark with his account.
Neumann is the first CEO of a European automaker to use Twitter to share information about the company. He communicates with followers over #askKTN, conducts Twitterviews with SPIEGEL Online on Opel’s product and engine offensive or with the “Auto Best” jury on the “Best Buy Car of Europe for 2015” award for the Opel Corsa and gives backstage reports from the big automotive trade shows. Neumann has successfully made a name for himself as a digitally savvy CEO by using innovative formats and approaches.
“Digital connectivity with our environment plays an important role for Opel. With our award-winning IntelliLink infotainment systems, integration of Apple CarPlay and Android Auto as well as the personal connectivity and service assistant Opel OnStar, our cars are superbly equipped. An approachable, digitally savvy CEO fits perfectly to that. With his videocast, Dr. Neumann once again demonstrates that Opel is an exciting, innovative brand – and that integrating new media in corporate communication is absolutely meaningful and necessary,” says Johan Willems, Vice President Communications at Opel.
Thomas de Buhr, Managing Director of Twitter Deutschland, added: “Karl-Thomas Neumann is one of the few German business leaders to already take advantage of Twitter for external communications. His account and his tweets are authentic, current and perfectly suited to an innovative car brand. International studies show that this has a positive influence on the company’s image also improves the identification of employees with the company. We at Twitter would like to congratulate Dr. Neumann on reaching the 10,000 follower milestone.”
Neumann‘s communication over social media addresses all those who are interested in the Opel brand and is seamlessly integrated in Opel’s social media activities. To get even more people enthusiastic about Opel, the company CEO has not only expanded his social media engagement on YouTube with his videocast, he also comments on current events like the World Economic Forum in Davos and personally participates in online happenings like the legendary #Icebucketchallenge.