Opel - The Company

Adam Opel-House in Rüsselsheim
Adam Opel-House in Rüsselsheim


Opel is one of Europe’s largest automakers. In 2016, the company sold approximately 1.2 million vehicles.

Opel was founded by Adam Opel in Rüsselsheim, Germany in 1862 and is part of General Motors. Opel headquarters remain located in the brand’s hometown of Rüsselsheim. The automaker has ten manufacturing plants and operates three development and test centers in seven European countries; it has over 38,000 employees with more than 19,000 of those in Germany. Opel and its British sister brand Vauxhall are present in over 50 countries around the globe.

Opel is committed to offering high-tech for all customers in all segments – at affordable prices. The company makes German engineering expertise available to a broad spectrum of the population and offers innovative features otherwise only found in the premium class – like for instance the LED matrix light IntelliLux. Opel is investing in growth and is conducting the largest product offensive in the company’s history. From 2016 to 2020, the brand will bring 29 new models to market. As seven of those will be introduced in 2017 alone, the year carries the motto “7 in 17”.

In addition to the new generation of the Insignia flagship as a five-door sedan (Insignia Grand Sport), station wagon (Insignia Sports Tourer) and crossover version (Insignia Country Tourer), a revolutionary electric vehicle and true range champion, the Ampera-e, is being introduced. The company is also expanding its portfolio with two models in the particularly high-growth CUV segment (Crossover Utility Vehicle): the Crossland X and the Grandland X.

Opel is proactively approaching the transformation that the entire automotive industry is facing. The industry will change more in the next five years than it has in the past 50. Four major trends characterize this transformation: the powertrain of the future is electric, all vehicles are constantly connected, individual mobility does not require owning a car and autonomous vehicles will dominate the roads. The company is aligning itself to these trends and as a driving force of these developments using the chances they offer.

One example is the revolutionary electric vehicle Ampera-e: with its range of 520 kilometers*, the Opel Ampera-e eliminates range anxiety and makes electric mobility suitable for everyday use. The brand also sees itself as a trailblazer in digital connectivity between man and car and sets standards in the high-volume segment with the personal connectivity and service assistant Opel OnStar with 4G/LTE Wi-Fi Hotspot. Along the road from automaker to mobility provider, Opel is taking the next step in 2017 and launching Maven – General Motors’ personal mobility brand – in Europe. The car sharing concept offers fast, simple and flexible services – powered by Opel.

* Electric range, measured based on NEDC test cycle in kilometers.

Opel sites in Europe

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